La Bête

It awakens you at night

La Bête is a product made by House of Beer, a Carlsberg Group subsidiary. Megusta transformed a “sipping” craft beer into a beer with character. One meets la Bête (“the Beast”) at nightfall, at after work parties, in connected bars and at trendy apartments.
La Bête of blackest night also exists in a white version for the coldest days.

Expertise

Positioning
Brand identity
Packaging design
Illustration
Visual territory
Copywriting
Graphic guidelines
POS

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