Negrita My friends, my island In order to reconquer the world, Negrita had to embrace its Caribbean roots and create an international community of young adults. Megusta suggested the communication concept “My friends, my island,” which went on to become a comprehensive communication campaign encompassing all of the brand’s media and events. Expertise Brand platform Communication campaign Brand signature Brand narrative Visual territory Illustrations Print Video Website Social media strategy Other Projects It awakens you at night On a silver plateau A story of renaissance The creation of a heritage Charles would be happy! From Vermouth to Spumante Finding a guiding line An urban icon Nature and technology A luxury craftsman Cultivating the legend Liquid sunlight Skin deep My friends, my island Noble by name, noble by nature From shadow to light