Negrita

My friends, my island

In order to reconquer the world, Negrita had to embrace its Caribbean roots and create an international community of young adults. Megusta suggested the communication concept “My friends, my island,” which went on to become a comprehensive communication campaign encompassing all of the brand’s media and events.

Expertise

Brand platform
Communication campaign
Brand signature
Brand narrative
Visual territory
Illustrations
Print
Video
Website
Social media strategy

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