The soul of life

Owned by the Diageo group, Yeni Rakı undoubtedly dominates the rakı market, this iconic aniseed spirit of Turkey, known by various names across the Mediterranean: pastis, arak, ouzo, or sambuca.

Yeni Rakı Uzun Demleme, the latest innovation in the range, targets connoisseurs seeking premium and artisanal products while maintaining the authenticity of tradition. 

Following the success of projects completed for Tekirdağ Rakısı, Diageo Turkey entrusted Megusta with the creation of a coffret to accompany the launch of this exceptional new vintage.

Our approach focuses on the five distillations and the prolonged distillation process, symbols of refinement and mastery. We envisioned a visual and sensory immersion into this process, with both a captivating and elegant approach.

The blue metal canister, in the brand’s colours, incorporates the key codes of the product. Embossed copper details evoke traditional stills, highlighting the very essence of distillation. This coffret invites a sensory journey into the craftsmanship of Yeni Rakı Uzun Demleme, reinforcing the quality and authenticity sought by discerning consumers.

AREAS OF EXPERTISE

Operational strategy
Box & coffret design
Limited edition
Promotional packaging
Promotional activation