For Megusta,
— brands must be connected both with the synapses of the brain and the beating of the heart.
— brands must both surprise and reassure, be yesterday as well as tomorrow in order to exist today.
— brands must become the emblem of a community, of a culture, and of a generation.
When these three conditions have been met, Megusta has accomplished its mission.

BRAND STRATEGY

Positioning
Brand platform
Communication platform
New brand development
Operational strategy
Pricing strategy
Brand books
Brand academies

BRAND IDENTITY

Logotypes
Graphic guidelines
Structural design
Packaging design
Design of boxes
Visual territories
Brand narrative

BRAND ACTIVATION

Limited editions
Brand content
Brochures & press kit
Merchandising & posm
Advertising campaigns
Web sites
Social media strategy
Visitor centers