{"id":1679,"date":"2023-05-07T19:06:57","date_gmt":"2023-05-07T17:06:57","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=1679"},"modified":"2023-06-01T22:21:59","modified_gmt":"2023-06-01T20:21:59","slug":"une-marque-dhier-et-daujourdhui","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/une-marque-dhier-et-daujourdhui\/","title":{"rendered":"Une marque d’hier et d’aujourd’hui"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t
\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

DE VERGY<\/strong><\/h2>\n

Une marque d’hier et d’aujourd’hui<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]La Maison Boisset souhaitait donner une nouvelle dynamique internationale au Cr\u00e9mant Guillaume de Vergy : une marque tirant son nom d\u2019une grande famille bourguignonne dont les origines datent de l\u2019\u00e9poque m\u00e9rovingienne.<\/p>\n

Apr\u00e8s un travail de \u201csp\u00e9l\u00e9ologie\u201d men\u00e9 par l’agence pour trouver des \u00e9l\u00e9ments identitaires attach\u00e9s \u00e0 l\u2019histoire de la famille, la marque perd son pr\u00e9nom \u201cGuillaume\u201d \u00e0 la faveur d’un bloc marque plus compact et d’un nom plus facilement m\u00e9morisable \u00e0 l\u2019international.<\/p>\n

Sur les habillages, le nom \u201cde Vergy\u201d vit \u00e0 travers l’embl\u00e8me puissant de la quintefeuille, vecteur d\u2019une identit\u00e9 singuli\u00e8re sur son segment, tandis que la devise de la famille \u00ab Sans varier \u00bb permet \u00e0 la marque de perdurer en exprimant ses profondes valeurs de droiture et d\u2019authenticit\u00e9.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Identit\u00e9
\nDesign habillages
\nDiscours de marque
\nUnivers visuel
\nKey visual
\nPr\u00e9sentation commerciale[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] DE VERGY Une marque d’hier et d’aujourd’hui [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]La Maison Boisset souhaitait donner une nouvelle dynamique internationale au Cr\u00e9mant Guillaume de Vergy : une marque tirant son nom d\u2019une grande famille bourguignonne dont les origines datent de l\u2019\u00e9poque m\u00e9rovingienne. Apr\u00e8s un travail…<\/p>\n","protected":false},"author":4,"featured_media":2044,"template":"","tags":[],"class_list":["post-1679","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-de-vergy"],"yoast_head":"\nUne marque d'hier et d'aujourd'hui - Megusta<\/title>\n<meta name=\"description\" content=\"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une marque d'hier et d'aujourd'hui - Megusta\" \/>\n<meta property=\"og:description\" content=\"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T20:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_DeVergy_vignette-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/une-marque-dhier-et-daujourdhui\\\/\",\"url\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/\",\"name\":\"Une marque d'hier et d'aujourd'hui - Megusta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/megusta.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Megusta_DeVergy_vignette-3.png\",\"datePublished\":\"2023-05-07T17:06:57+00:00\",\"dateModified\":\"2023-06-01T20:21:59+00:00\",\"description\":\"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/megusta.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Megusta_DeVergy_vignette-3.png\",\"contentUrl\":\"https:\\\/\\\/megusta.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Megusta_DeVergy_vignette-3.png\",\"width\":960,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une marque d’hier et d’aujourd’hui\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/#website\",\"url\":\"https:\\\/\\\/megusta.fr\\\/\",\"name\":\"Megusta\",\"description\":\"Strategic Brand Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/megusta.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/#organization\",\"name\":\"Megusta\",\"url\":\"https:\\\/\\\/megusta.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/megusta.fr\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/MEGUSTA_LogoBlackBaseline.svg\",\"contentUrl\":\"https:\\\/\\\/megusta.fr\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/MEGUSTA_LogoBlackBaseline.svg\",\"width\":1,\"height\":1,\"caption\":\"Megusta\"},\"image\":{\"@id\":\"https:\\\/\\\/megusta.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/megusta.fr\",\"https:\\\/\\\/www.instagram.com\\\/megusta_agency\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/megusta-strategic-brand-design-communication\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une marque d'hier et d'aujourd'hui - Megusta","description":"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/","og_locale":"fr_FR","og_type":"article","og_title":"Une marque d'hier et d'aujourd'hui - Megusta","og_description":"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.","og_url":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/","og_site_name":"Megusta","article_publisher":"https:\/\/www.facebook.com\/megusta.fr","article_modified_time":"2023-06-01T20:21:59+00:00","og_image":[{"width":960,"height":960,"url":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_DeVergy_vignette-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/megusta.fr\/fr\/portfolio\/une-marque-dhier-et-daujourdhui\/","url":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/","name":"Une marque d'hier et d'aujourd'hui - Megusta","isPartOf":{"@id":"https:\/\/megusta.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/#primaryimage"},"image":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/#primaryimage"},"thumbnailUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_DeVergy_vignette-3.png","datePublished":"2023-05-07T17:06:57+00:00","dateModified":"2023-06-01T20:21:59+00:00","description":"La Maison Boisset souhaitait donner une nouvelle dynamique internationale \u00e0 la marque de Cr\u00e9mant de Bourgogne Guillaume de Vergy.","breadcrumb":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/#primaryimage","url":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_DeVergy_vignette-3.png","contentUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_DeVergy_vignette-3.png","width":960,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/megusta.fr\/fr\/"},{"@type":"ListItem","position":2,"name":"Une marque d’hier et d’aujourd’hui"}]},{"@type":"WebSite","@id":"https:\/\/megusta.fr\/#website","url":"https:\/\/megusta.fr\/","name":"Megusta","description":"Strategic Brand Design","publisher":{"@id":"https:\/\/megusta.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/megusta.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/megusta.fr\/#organization","name":"Megusta","url":"https:\/\/megusta.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/megusta.fr\/#\/schema\/logo\/image\/","url":"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg","contentUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg","width":1,"height":1,"caption":"Megusta"},"image":{"@id":"https:\/\/megusta.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megusta.fr","https:\/\/www.instagram.com\/megusta_agency\/","https:\/\/www.linkedin.com\/company\/megusta-strategic-brand-design-communication\/"]}]}},"_links":{"self":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":5,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1679\/revisions"}],"predecessor-version":[{"id":1971,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1679\/revisions\/1971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/media\/2044"}],"wp:attachment":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}