{"id":1711,"date":"2023-05-08T07:19:31","date_gmt":"2023-05-08T05:19:31","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&#038;p=1711"},"modified":"2023-06-01T21:56:42","modified_gmt":"2023-06-01T19:56:42","slug":"rouge-comme-le-sang","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/rouge-comme-le-sang\/","title":{"rendered":"Rouge comme le sang"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t<div id=\"thb-image-69e71cf91acfb\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1501\" src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"Megusta_LaBeteRouge_cover\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover.png 1920w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-1024x801.png 1024w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-768x600.png 768w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-1536x1201.png 1536w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-640x500.png 640w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-320x250.png 320w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-1280x1001.png 1280w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_cover-20x15.png 20w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]\n<h2 class=\"megusta-sub-heading\">LA B\u00caTE ROUGE<\/h2>\n<h1 class=\"megusta-first-heading\">Rouge comme le sang<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]Pour La B\u00eate Rouge, nouvelle r\u00e9f\u00e9rence en canette destin\u00e9e \u00e0 une cible un peu plus f\u00e9minine, le souhait \u00e9tait de faire \u00e9voluer le personnage embl\u00e9matique de la marque avec une B\u00eate moins agressive.<\/p>\n<p>\u00c0 partir de mood boards puis de roughs r\u00e9alis\u00e9s \u00e0 la main, l&rsquo;illustration de La B\u00eate Rouge prend vie dans sa posture et\u00a0s&rsquo;affine dans ses d\u00e9tails autour du nouvel \u00e9l\u00e9ment visuel de cette \u00e9dition : la cerise, son ar\u00f4me principal.<\/p>\n<p>Serrant une cerise de ses griffes ac\u00e9r\u00e9es, la gueule ferm\u00e9e mais ses crocs bien visibles, La B\u00eate ne souhaite manifestement pas partager son butin. Une \u00e9vocation lointaine du personnage de Scrat (et son gland) dans l\u2019\u00c2ge de Glace\u2026 Des branches de cerisier aux fleurs \u00e9parses en contre-jour devant la pleine lune toujours pr\u00e9sente viennent compl\u00e9ter l\u2019illustration.<\/p>\n<p>La B\u00eate Rouge. Ne tentez pas de lui voler sa cerise\u00a0![\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<h6>EXPERTISES SOLLICIT\u00c9ES<\/h6>\n<p>Identit\u00e9<br \/>\nDesign habillages<br \/>\nUnivers visuel<br \/>\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;]\t<div id=\"thb-image-69e71cf91b81f\" class=\"caption-style1  aligncenter   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"612\" src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_can50.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"Megusta_LaBeteRouge_can50\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" data-src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_can50.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_can50.png 354w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_can50-320x553.png 320w, https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_can50-20x36.png 20w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb60&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;]\t<div id=\"thb-image-69e71cf91c0a3\" class=\"caption-style1  aligncenter   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1336\" src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_roughs.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"Megusta_LaBeteRouge_roughs\" data-src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_roughs.jpg\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb40&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text] LA B\u00caTE ROUGE Rouge comme le sang [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]Pour La B\u00eate Rouge, nouvelle r\u00e9f\u00e9rence en canette destin\u00e9e \u00e0 une cible un peu plus f\u00e9minine, le souhait \u00e9tait de faire \u00e9voluer le personnage embl\u00e9matique de la marque avec une B\u00eate moins agressive. \u00c0 partir de mood&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1715,"template":"","tags":[],"class_list":["post-1711","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-la-bete-rouge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rouge comme le sang - Megusta<\/title>\n<meta name=\"description\" content=\"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rouge comme le sang - Megusta\" \/>\n<meta property=\"og:description\" content=\"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T19:56:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/rouge-comme-le-sang\/\",\"url\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/\",\"name\":\"Rouge comme le sang - Megusta\",\"isPartOf\":{\"@id\":\"https:\/\/megusta.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg\",\"datePublished\":\"2023-05-08T05:19:31+00:00\",\"dateModified\":\"2023-06-01T19:56:42+00:00\",\"description\":\"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.\",\"breadcrumb\":{\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage\",\"url\":\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg\",\"contentUrl\":\"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg\",\"width\":960,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/megusta.fr\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rouge comme le sang\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/megusta.fr\/#website\",\"url\":\"https:\/\/megusta.fr\/\",\"name\":\"Megusta\",\"description\":\"Strategic Brand Design\",\"publisher\":{\"@id\":\"https:\/\/megusta.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/megusta.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/megusta.fr\/#organization\",\"name\":\"Megusta\",\"url\":\"https:\/\/megusta.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/megusta.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg\",\"contentUrl\":\"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg\",\"width\":1,\"height\":1,\"caption\":\"Megusta\"},\"image\":{\"@id\":\"https:\/\/megusta.fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/megusta.fr\",\"https:\/\/www.instagram.com\/megusta_agency\/\",\"https:\/\/www.linkedin.com\/company\/megusta-strategic-brand-design-communication\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rouge comme le sang - Megusta","description":"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/","og_locale":"fr_FR","og_type":"article","og_title":"Rouge comme le sang - Megusta","og_description":"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.","og_url":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/","og_site_name":"Megusta","article_publisher":"https:\/\/www.facebook.com\/megusta.fr","article_modified_time":"2023-06-01T19:56:42+00:00","og_image":[{"width":960,"height":960,"url":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/megusta.fr\/fr\/portfolio\/rouge-comme-le-sang\/","url":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/","name":"Rouge comme le sang - Megusta","isPartOf":{"@id":"https:\/\/megusta.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage"},"image":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage"},"thumbnailUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg","datePublished":"2023-05-08T05:19:31+00:00","dateModified":"2023-06-01T19:56:42+00:00","description":"La B\u00eate Rouge, une nouvelle r\u00e9f\u00e9rence aromatis\u00e9e aux fruits rouges et conditionn\u00e9e en canette, destin\u00e9e \u00e0 une cible plus f\u00e9minine.","breadcrumb":{"@id":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#primaryimage","url":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg","contentUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2023\/05\/Megusta_LaBeteRouge_vignette.jpg","width":960,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/megusta.fr\/fr\/portfolio\/un-pur-joyau-de-la-champagne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/megusta.fr\/fr\/"},{"@type":"ListItem","position":2,"name":"Rouge comme le sang"}]},{"@type":"WebSite","@id":"https:\/\/megusta.fr\/#website","url":"https:\/\/megusta.fr\/","name":"Megusta","description":"Strategic Brand Design","publisher":{"@id":"https:\/\/megusta.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/megusta.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/megusta.fr\/#organization","name":"Megusta","url":"https:\/\/megusta.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/megusta.fr\/#\/schema\/logo\/image\/","url":"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg","contentUrl":"https:\/\/megusta.fr\/wp-content\/uploads\/2019\/10\/MEGUSTA_LogoBlackBaseline.svg","width":1,"height":1,"caption":"Megusta"},"image":{"@id":"https:\/\/megusta.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megusta.fr","https:\/\/www.instagram.com\/megusta_agency\/","https:\/\/www.linkedin.com\/company\/megusta-strategic-brand-design-communication\/"]}]}},"_links":{"self":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":5,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1711\/revisions"}],"predecessor-version":[{"id":1986,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/portfolio\/1711\/revisions\/1986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/media\/1715"}],"wp:attachment":[{"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megusta.fr\/fr\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}