{"id":1783,"date":"2023-05-08T09:46:43","date_gmt":"2023-05-08T07:46:43","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=1783"},"modified":"2023-06-01T22:04:30","modified_gmt":"2023-06-01T20:04:30","slug":"akashi-tai","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/akashi-tai\/","title":{"rendered":"\u7279\u5fb4\u306e\u3042\u308b\u65e5\u672c\u9152\u3078\u3088\u3046\u3053\u305d"},"content":{"rendered":"
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

AKASHI-TAI<\/strong><\/h2>\n

\u7279\u5fb4\u306e\u3042\u308b\u65e5\u672c\u9152\u3078\u3088\u3046\u3053\u305d<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Pour accompagner le d\u00e9veloppement de la marque de sake Akashi-Tai, Megusta s’est vue confi\u00e9e la cr\u00e9ation de son visuel de communication et de son brand book.<\/p>\n

La mission de l’agence commence par un important travail de r\u00e9daction consacr\u00e9 \u00e0 la signature de marque \u201cReveal the character within\u201d, puis au Manifeste et aux textes d’accompagnement du brand book. Des petits textes exprimant le b\u00e9n\u00e9fice \u00e9motionnel de la marque trouveront \u00e9galement place sur les visuels de communication.<\/p>\n

Pour la r\u00e9alisation graphique, un trait\u00e9 fa\u00e7on aquarelle \u2013 inspir\u00e9 de l\u2019illustration au pinceau de la carpe, embl\u00e8me de la marque \u2013 fait la singularit\u00e9 du travail propos\u00e9 par l’agence. On le retrouve ainsi sur le brand book et les deux visuels d\u2019Akashi-Tai : le premier sublime le savoir-faire artisanal de l\u2019\u00e9laboration, tandis que le second nous projette dans un univers occidental de consommation, loin des arch\u00e9types japonais.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Signature de marque
\nBrand book
\nCharte graphique
\nDiscours de marque
\nConception-r\u00e9daction
\nUnivers visuel
\nIllustrations
\nCampagne de communication
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[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] AKASHI-TAI \u7279\u5fb4\u306e\u3042\u308b\u65e5\u672c\u9152\u3078\u3088\u3046\u3053\u305d [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Pour accompagner le d\u00e9veloppement de la marque de sake Akashi-Tai, Megusta s’est vue confi\u00e9e la cr\u00e9ation de son visuel de communication et de son brand book. La mission de l’agence commence par un important travail de r\u00e9daction consacr\u00e9 \u00e0 la signature de…<\/p>\n","protected":false},"author":4,"featured_media":1993,"template":"","tags":[],"class_list":["post-1783","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-akashi-tai"],"yoast_head":"\n\u7279\u5fb4\u306e\u3042\u308b\u65e5\u672c\u9152\u3078\u3088\u3046\u3053\u305d - Megusta<\/title>\n<meta name=\"description\" content=\"Megusta s'est vue confi\u00e9e la cr\u00e9ation de l\u2019univers de communication et du brand book de la marque de sake Akashi-Tai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7279\u5fb4\u306e\u3042\u308b\u65e5\u672c\u9152\u3078\u3088\u3046\u3053\u305d - 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