{"id":2245,"date":"2023-10-21T09:53:56","date_gmt":"2023-10-21T07:53:56","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=2245"},"modified":"2024-03-28T11:00:21","modified_gmt":"2024-03-28T10:00:21","slug":"une-revolution-douce","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/une-revolution-douce\/","title":{"rendered":"Une r\u00e9volution douce"},"content":{"rendered":"
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GOSSET<\/strong><\/h2>\n

Une r\u00e9volution douce<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]C\u2019est pour faire \u00e9voluer son expression packaging que Gosset \u2013 plus ancienne Maison de Vins de la Champagne (A\u00ff, 1584) \u2013 a confi\u00e9 \u00e0 Megusta le travail sur sa plateforme de marque et la refonte de son identit\u00e9 visuelle et de ses habillages et \u00e9tuis.<\/p>\n

Retenue pour sa capacit\u00e9 \u00e0 challenger certains partis pris de la marque et \u00e0 capitaliser sur ses \u00e9l\u00e9ments identitaires distinctifs, l’agence a r\u00e9interpr\u00e9t\u00e9 et enrichi les codes historiques de Gosset pour mettre en valeur son flacon antique exclusif demeur\u00e9 intact depuis le XVIIIe si\u00e8cle.<\/p>\n

L\u2019identit\u00e9 de marque \u00e9volue avec un logotype en lettres dessin\u00e9es qui remplace la banale Copperplate et se pare d\u2019un monogramme soigneusement cisel\u00e9 et v\u00e9ritablement ancr\u00e9 dans l\u2019histoire de la marque.<\/p>\n

De son c\u00f4t\u00e9, l\u2019\u00e9tiquette-collerette \u2013 nomm\u00e9e \u2018m\u00e9daillon en sautoir\u2019 et embl\u00e8me de Gosset depuis les ann\u00e9es 1760 \u2013 demeure, reconnaissable au premier regard avec sa ligne \u00e9lanc\u00e9e et ses flancs rebondis. Ses pattes se parent d\u00e9sormais de noir afin que le m\u00e9daillon assume sa forme originale par contraste avec le flacon, sans rompre les courbes de celui-ci. Elle est enrichie de subtils ornements et d\u2019un motif de fond personnalis\u00e9, que l\u2019on retrouve sur la coiffe et l\u2019\u00e9tui, et sur les outils de communication.<\/p>\n

Un retour \u00e0 l\u2019essentiel pour mettre en lumi\u00e8re une marque \u00e0 la fois solidement ancr\u00e9e dans son pass\u00e9 et ouverte sur le monde d\u2019aujourd\u2019hui.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Plateforme de marque
\nBrand book
\nIdentit\u00e9
\nCharte graphique
\nDesign habillages
\nDesign \u00e9tui & coffret
\nCoffret promotionnel
\nDiscours de marque
\nConception-r\u00e9daction
\nUnivers visuel
\nBrochure[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t

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AVANT<\/h6>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t
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APR\u00c8S<\/h6>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t
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AVANT<\/h6>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t
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APR\u00c8S<\/h6>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_empty_space height=\u00a0\u00bb40″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] GOSSET Une r\u00e9volution douce [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]C\u2019est pour faire \u00e9voluer son expression packaging que Gosset \u2013 plus ancienne Maison de Vins de la Champagne (A\u00ff, 1584) \u2013 a confi\u00e9 \u00e0 Megusta le travail sur sa plateforme de marque et la refonte de son identit\u00e9 visuelle et…<\/p>\n","protected":false},"author":4,"featured_media":2302,"template":"","tags":[],"class_list":["post-2245","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-gosset"],"yoast_head":"\nUne r\u00e9volution douce - 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