{"id":2267,"date":"2023-10-21T13:17:36","date_gmt":"2023-10-21T11:17:36","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=2267"},"modified":"2024-03-26T15:53:51","modified_gmt":"2024-03-26T14:53:51","slug":"du-fruit-et-du-peps","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/du-fruit-et-du-peps\/","title":{"rendered":"Du fruit et du pep’s"},"content":{"rendered":"
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VERY FRESHIZZ\u2019<\/strong><\/h2>\n

Du fruit et du pep’s<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Pour VERY, marque de Boisson Aromatis\u00e9e \u00e0 Base de Vin (BABV) et propri\u00e9t\u00e9 du groupe Castel Fr\u00e8res, le lancement de vins effervescents aromatis\u00e9s en 25 cl avait notamment pour objectif d\u2019\u00e9largir son audience vers un public consommateur de bi\u00e8re et autres boissons alcoolis\u00e9es \u2013 et vers d\u2019autres occasions de consommation avec un format plus nomade.<\/p>\n

Sollicit\u00e9e pour cr\u00e9er le branding et le packaging de la nouvelle gamme aux fruits rouges, l\u2019agence veilla \u00e0 ne pas juste d\u00e9cliner l\u2019existant \u2013 format bouteille et version agrumes \u2013 avec une simple repr\u00e9sentation de fruits rouges, mais \u00e0 apporter un surplus d\u2018\u00e9l\u00e9gance, de style et d\u2019\u00e9nergie. Dans le m\u00eame esprit de d\u00e9passement, elle privil\u00e9gia le champ de la connotation (sens second) \u00e0 celui de la d\u00e9notation (sens premier) dans sa r\u00e9flexion sur le naming de la gamme.<\/p>\n

La marque, toujours pr\u00e9sente, est ainsi accompagn\u00e9e d\u2019un nouveau nom de gamme issu d\u2019une recherche \u00e0 quatre mains avec les \u00e9quipes de Castel \u2013 Freshizz\u2019 \u2013 qui exprime \u00e0 la fois la fra\u00eecheur et l\u2019effervescence.<\/p>\n

La repr\u00e9sentation du fruit, centrale dans la proposition produit, est r\u00e9alis\u00e9e entre hyper r\u00e9alisme et aquarelle, trait\u00e9 qui v\u00e9hicule \u00e0 la fois douceur et qualit\u00e9. Le fond doux, lui aussi en aquarelle, se pare de bulles d\u00e9licates.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Naming
\nIdentit\u00e9
\nDesign habillages
\nDesign \u00e9tui & coffret
\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb20″][\/vc_column][vc_column width=\u00a0\u00bb2\/6″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb20″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] VERY FRESHIZZ\u2019 Du fruit et du pep’s [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Pour VERY, marque de Boisson Aromatis\u00e9e \u00e0 Base de Vin (BABV) et propri\u00e9t\u00e9 du groupe Castel Fr\u00e8res, le lancement de vins effervescents aromatis\u00e9s en 25 cl avait notamment pour objectif d\u2019\u00e9largir son audience vers un public consommateur…<\/p>\n","protected":false},"author":4,"featured_media":2296,"template":"","tags":[],"class_list":["post-2267","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-very-freshizz"],"yoast_head":"\nDu fruit et du pep's - 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