{"id":2583,"date":"2024-03-26T15:23:44","date_gmt":"2024-03-26T14:23:44","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=2583"},"modified":"2024-03-26T16:16:19","modified_gmt":"2024-03-26T15:16:19","slug":"dun-produit-faire-une-marque","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/dun-produit-faire-une-marque\/","title":{"rendered":"D’un produit, faire une marque"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

EL GRANDE<\/strong><\/h2>\n

D’un produit, faire une marque<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Lanc\u00e9e par la Brasserie Licorne comme un produit tactique au sein de la cat\u00e9gorie des bi\u00e8res aromatis\u00e9es \u00e0 la t\u00e9quila dans les ann\u00e9es 2000, El Grande ambitionne \u00e0 pr\u00e9sent de s’\u00e9tablir comme une marque authentique pour attirer les consommateurs de la cat\u00e9gorie et conqu\u00e9rir une nouvelle position sur le march\u00e9.<\/span><\/p>\n

Soucieuse de d\u00e9velopper un territoire \u00e0 la fois authentique et original, d\u00e9passant les arch\u00e9types mexicains de la cat\u00e9gorie, l’agence s’est <\/span>appuy\u00e9e sur deux faits cl\u00e9s autour du jaguar pour redonner vie \u00e0 la marque :
\n\u2022<\/span> plus grande esp\u00e8ce de f\u00e9lin des Am\u00e9riques, le jaguar est commun\u00e9ment associ\u00e9 au terme \u201cEl Grande\u201d dans le folklore mexicain en raison de sa taille imposante
\n\u2022 d<\/span>ans la culture azt\u00e8que, le jaguar \u00e9tait un animal sacr\u00e9 et puissant au point que les guerriers du soleil (\u00e9lite militaire) portaient des costumes et des masques en peau de jaguar<\/span><\/p>\n

Il en r\u00e9sulte une m\u00e9tamorphose totale de la marque, caract\u00e9ris\u00e9e par :
\n\u2022 un nouveau logo tr\u00e8s impactant et reconnaissable visuellement
\n\u2022 une repr\u00e9sentation singuli\u00e8re d\u2019une t\u00eate de jaguar portant un casque azt\u00e8que, dont les plumes sont ici des feuilles d\u2019agave
\n\u2022 un univers coloriel et graphique enracin\u00e9 dans la riche culture azt\u00e8que<\/span><\/p>\n

Avec cette transformation cr\u00e9ative qui transcende l\u2019ordinaire et positionne la nouvelle marque comme une force dominante, El Grande est pr\u00eate \u00e0 conqu\u00e9rir le march\u00e9 avec son impact visuel, son r\u00e9cit captivant et son ancrage culturel distinctif.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Cr\u00e9ation de concept
\nIdentit\u00e9
\nCharte graphique
\nDesign habillages
\nDesign \u00e9tui et coffret
\nDiscours de marque
\nUnivers visuel
\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_row_inner][vc_column_inner]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

Concept de marque<\/h4>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

\u00c0 l\u2019image de l\u2019astre br\u00fblant qui se l\u00e8ve chaque matin, les guerriers Azt\u00e8ques \u00e9mergeaient des t\u00e9n\u00e8bres de l\u2019incertitude et se levaient tels des soleils ardents, porteurs du courage du jaguar, symbole de puissance et de bravoure aussi connu sous le nom de <\/span>El Jaguar El Grande<\/span><\/em> en raison de sa taille imposante<\/span><\/p>\n

Comme des guerriers du soleil et des jaguars, ils dansaient dans l\u2019\u00e9quilibre entre la vie et la mort, entre la lumi\u00e8re et l\u2019ombre, transcendant les limites humaines pour transformer les d\u00e9fis en opportunit\u00e9s et les revers en avanc\u00e9es.<\/span><\/p>\n[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Avec <\/span>El Grande<\/span><\/em>, inspirons-nous des guerriers du soleil et de la force du jaguar en faisant briller notre propre lumi\u00e8re int\u00e9rieure. Embrassons le d\u00e9fi de la vie avec courage et d\u00e9termination, illuminant ainsi notre propre chemin et laissant une marque \u00e9clatante sur le monde qui nous entoure.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″]\t

\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] EL GRANDE D’un produit, faire une marque [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Lanc\u00e9e par la Brasserie Licorne comme un produit tactique au sein de la cat\u00e9gorie des bi\u00e8res aromatis\u00e9es \u00e0 la t\u00e9quila dans les ann\u00e9es 2000, El Grande ambitionne \u00e0 pr\u00e9sent de s’\u00e9tablir comme une marque…<\/p>\n","protected":false},"author":4,"featured_media":2537,"template":"","tags":[],"class_list":["post-2583","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-el-grande"],"yoast_head":"\nD'un produit, faire une marque - 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