{"id":2587,"date":"2024-03-26T15:28:58","date_gmt":"2024-03-26T14:28:58","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=2587"},"modified":"2024-03-26T16:02:53","modified_gmt":"2024-03-26T15:02:53","slug":"legendes-divines","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/legendes-divines\/","title":{"rendered":"L\u00e9gendes divines"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t
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ANDEROS<\/strong><\/h2>\n

L\u00e9gendes divines<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Reconnue pour son innovation \u2013 notamment avec le gin G\u2019Vine, le vermouth La Quintinye Vermouth Royal et la vodka C\u00eeroc \u2013 Maison Villevert\u00a0s’est lanc\u00e9e dans la cat\u00e9gorie des liqueurs aux herbes avec<\/span> Anderos, une marque inspir\u00e9e de la mythologie celtique et bretonne.<\/p>\n

Dans une d\u00e9marche s\u2019appuyant sur les motivations de consommation et les fondements de la marque (liquide, nom, imaginaire), le concept propos\u00e9 par l’agence explore les univers et symboles associ\u00e9s en int\u00e9grant th\u00e8me principal, histoire, ton de parole, personnalit\u00e9 et inspirations graphiques.<\/p>\n

Sur une bouteille standard verte, l\u2019\u00e9tiquette principale arbore un logotype soigneusement dessin\u00e9 avec un \u201cA\u201d orn\u00e9 d\u2019un motif de n\u0153ud celtique et d\u2019une patte \u00e9voquant la serpe des druides. Au centre, l\u2019illustration d\u00e9voile un visage \u00e9nigmatique (homme, druide, dieu ?) qui se combine avec des \u00e9l\u00e9ments botaniques, un serpent symbolisant le monde souterrain, et des racines de l\u2019arbre de vie se transformant en un n\u0153ud celtique, le tout rehauss\u00e9 par un vernis s\u00e9rigraphique en relief et une dorure \u00e0 chaud rouge, ajoutant une touche d\u2019\u00e9l\u00e9gance au flacon.<\/p>\n

Les \u00e9l\u00e9ments de PLV et mat\u00e9riel de service font la part belle au personnage central et aux myst\u00e9rieuses origines foresti\u00e8res de la marque.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Plateforme de marque
\nCr\u00e9ation de concept
\nIdentit\u00e9
\nCharte graphique
\nDesign habillages
\nDiscours de marque
\nIllustrations
\nPLV
\nMat\u00e9riel de service[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t

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Texte marque & produit<\/h4>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Dans la tradition celtique, Anderos est un lieu souterrain, mythique, embras\u00e9, dans lequel l\u2019Arbre de vie d\u00e9ploie ses racines, o\u00f9 coexistent des \u00e2mes, des esprits, et o\u00f9 les forces du monde agissent.\u00a0<\/span><\/span><\/p>\n

Membres incontournables de cette culture, les druides \u00e9taient les seuls \u00e0 avoir le droit de pratiquer certains rites, dont la composition des breuvages facilitant le passage des \u00e2mes d\u2019un monde \u00e0 l\u2019autre.<\/span><\/p>\n[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Ces potions se composaient de plantes ayant chacune des vertus propres dont les druides se servaient afin d\u2019avancer sur leur chemin initiatique. Certaines \u00e9taient incontournables : l\u2019armoise (Artemisia vulgaris<\/em>), \u00e9galement appel\u00e9e \u201cherbe de feu\u201d, ou encore la grande gentiane (Gentiana lutea<\/em>), ou \u201cf\u00e9e jaune\u201d, toutes aux vertus bien sp\u00e9cifiques.<\/p>\n

Hommage aux coutumes mill\u00e9naires des druides celtes, la liqueur Anderos associe mac\u00e9ration lente et distillation douce d\u2019une recette secr\u00e8te d\u2019herbes o\u00f9 armoise et gentiane dominent.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb20″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] ANDEROS L\u00e9gendes divines [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Reconnue pour son innovation \u2013 notamment avec le gin G\u2019Vine, le vermouth La Quintinye Vermouth Royal et la vodka C\u00eeroc \u2013 Maison Villevert\u00a0s’est lanc\u00e9e dans la cat\u00e9gorie des liqueurs aux herbes avec Anderos, une marque inspir\u00e9e de la…<\/p>\n","protected":false},"author":4,"featured_media":2519,"template":"","tags":[],"class_list":["post-2587","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-anderos"],"yoast_head":"\nL\u00e9gendes divines - 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