{"id":2939,"date":"2024-09-24T10:11:22","date_gmt":"2024-09-24T08:11:22","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=2939"},"modified":"2025-06-05T22:10:43","modified_gmt":"2025-06-05T20:10:43","slug":"il-a-les-crocs","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/il-a-les-crocs\/","title":{"rendered":"Il a les crocs"},"content":{"rendered":"
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

DARK DOG<\/strong><\/h2>\n

Il a les crocs<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Marque iconique des ann\u00e9es 2000, Dark Dog \u00e9tait leader du march\u00e9 des boissons \u00e9nergisantes en France avant l\u2019arriv\u00e9e de Red Bull et Monster sur le territoire. En 20 ans, la marque avait progressivement perdu de sa superbe \u2013 comme le lien avec un c\u0153ur de cible jeune et festif.<\/span><\/p>\n

C\u2019est en plongeant dans l\u2019ADN de la marque, loufoque et d\u00e9cal\u00e9 comme son embl\u00e8me, que les \u00e9quipes ont r\u00e9veill\u00e9 le Dark Dog au travers d\u2019un concept cr\u00e9atif 360 qui se d\u00e9ploie notamment sur les r\u00e9seaux sociaux et le site internet\u2026 et bien entendu sur le packaging !<\/span><\/p>\n

Pour retrouver sa place sur le devant de la sc\u00e8ne, Dark Dog devait lib\u00e9rer une explosion d\u2019\u00e9nergie ! Le d\u00e9fi lanc\u00e9 \u00e0 Megusta : r\u00e9inventer les l\u00e9gendaires canettes pour les rendre ultra tendance, tout en dynamisant la gamme en rayons avec des \u00e9ditions limit\u00e9es palpitantes.\u00a0<\/span><\/span><\/p>\n

L\u2019agence a ainsi con\u00e7u quatre canettes \u201c2 en 1\u201d r\u00e9volutionnaires.\u00a0<\/span><\/span>Chacune pr\u00e9sente une face g\u00e9n\u00e9rique de Dark Dog o\u00f9 les marqueurs historiques originaux (embl\u00e8me et logotype) sont plus visibles et affirm\u00e9s qu\u2019ils ne l\u2019\u00e9taient, tandis qu\u2019une face se pare d\u2019une illustration audacieuse en \u00e9dition limit\u00e9e.\u00a0<\/span><\/span><\/p>\n

Disponibles en formats 25 cl et 50 cl, ces cr\u00e9ations originales refl\u00e8tent le c\u00f4t\u00e9 fou et impertinent de <\/span>la marque. Chacun y trouve son mood et sa canette pr\u00e9f\u00e9r\u00e9e, et pour la premi\u00e8re fois depuis longtemps, les ventes repartent \u00e0 la hausse !<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Identit\u00e9
\nDesign habillages
\n\u00c9dition limit\u00e9e
\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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\u00c9DITIONS LIMIT\u00c9ES 25 CL & 50 CL<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb30″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] DARK DOG Il a les crocs [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Marque iconique des ann\u00e9es 2000, Dark Dog \u00e9tait leader du march\u00e9 des boissons \u00e9nergisantes en France avant l\u2019arriv\u00e9e de Red Bull et Monster sur le territoire. En 20 ans, la marque avait progressivement perdu de sa superbe…<\/p>\n","protected":false},"author":4,"featured_media":2941,"template":"","tags":[],"class_list":["post-2939","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-dark-dog"],"yoast_head":"\nIl a les crocs - Megusta<\/title>\n<meta name=\"description\" content=\"Megusta r\u00e9invente les l\u00e9gendaires canettes Dark Dog pour les rendre ultra tendance, tout en dynamisant la gamme en rayons avec des \u00e9ditions limit\u00e9es palpitantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il a les crocs - Megusta\" \/>\n<meta property=\"og:description\" content=\"Megusta r\u00e9invente les l\u00e9gendaires canettes Dark Dog pour les rendre ultra tendance, tout en dynamisant la gamme en rayons avec des \u00e9ditions limit\u00e9es palpitantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T20:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/09\/megusta1091_a_crazy_and_fierce_black_dog_in_a_need_of_a_heroine_546e21f4-5995-4aa7-a2d3-cad8bc04efe0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/il-a-les-crocs\\\/\",\"url\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/\",\"name\":\"Il a les crocs - 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