{"id":3000,"date":"2024-09-24T13:23:50","date_gmt":"2024-09-24T11:23:50","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3000"},"modified":"2024-09-27T15:11:10","modified_gmt":"2024-09-27T13:11:10","slug":"smartbox","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/smartbox\/","title":{"rendered":"Smartbox"},"content":{"rendered":"
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BURBERRY BEAUTY<\/h2>\n

Smartbox<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Tailleur britannique sp\u00e9cialiste de la confection de manteaux et d\u2019imperm\u00e9ables masculins \u00e0 ses origines, Burberry est devenu une marque de luxe globale, son catalogue s\u2019\u00e9tant \u00e9tendu aux femmes, aux enfants, aux accessoires, aux sacs et bagages, puis aux parfums et cosm\u00e9tiques.<\/span><\/p>\n

Suite au lancement de Burberry Beauty, la marque souhaitait cr\u00e9er un objet d\u2019exception pouvant contenir ses mini-maquillages, r\u00e9pliques fid\u00e8les de ses formats standards, ainsi qu\u2019un merchandising fort qui puisse th\u00e9atraliser l\u2019offre sur le point de vente.\u00a0<\/span><\/span><\/p>\n

Parmi les trois axes pr\u00e9sent\u00e9s, c\u2019est \u201cMy little black box\u201d, un \u00e9tonnant et luxueux cube, qui a \u00e9t\u00e9 retenu. Tirant son inspiration des formes carr\u00e9e et cubique, tr\u00e8s pr\u00e9sentes dans les codes de la marque, et du Rubix Cube, le cube propos\u00e9 par l\u2019agence a retenu l\u2019attention des \u00e9quipes marketing \u00e0 la fois par sa forte identit\u00e9 et son caract\u00e8re novateur : un cube magique s\u2019ouvrant pour r\u00e9v\u00e9ler une s\u00e9lection de mini-maquillages. La cha\u00eenette qui se termine par une \u00e9pingle \u00e0 nourrice \u00e9voque le caract\u00e8re punk-rock de la marque anglaise.<\/span><\/p>\n

Le meuble stockeur s\u2019inspire de la palette de maquillage de la marque pour pr\u00e9senter et magnifier une s\u00e9lection de plusieurs \u201csmartbox\u201d pr\u00e9sent\u00e9es en quadrillage.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Design volume
\n\u00c9dition limit\u00e9e
\nConception-r\u00e9daction
\nMerchandising[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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LE CONCEPT<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb45″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LE \u201cCUBE\u201d<\/span><\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb45″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LE PR\u00c9SENTOIR STOCKEUR<\/span><\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb45″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] BURBERRY BEAUTY Smartbox [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Tailleur britannique sp\u00e9cialiste de la confection de manteaux et d\u2019imperm\u00e9ables masculins \u00e0 ses origines, Burberry est devenu une marque de luxe globale, son catalogue s\u2019\u00e9tant \u00e9tendu aux femmes, aux enfants, aux accessoires, aux sacs et bagages, puis aux parfums et…<\/p>\n","protected":false},"author":4,"featured_media":3063,"template":"","tags":[],"class_list":["post-3000","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-burberry-beauty"],"yoast_head":"\nSmartbox - 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