{"id":3025,"date":"2024-09-24T14:11:00","date_gmt":"2024-09-24T12:11:00","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3025"},"modified":"2024-09-29T13:44:05","modified_gmt":"2024-09-29T11:44:05","slug":"l-armure-urbaine","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/l-armure-urbaine\/","title":{"rendered":"L’armure urbaine"},"content":{"rendered":"
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HENNESSY VERY SPECIAL FLASK<\/h2>\n

L’armure urbaine<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Fond\u00e9e en 1765 par Richard Hennessy, la Maison Hennessy est le leader mondial du cognac. Pr\u00e9sent dans plus de 130 pays avec un portefeuille de marques diversifi\u00e9, Hennessy est aujourd\u2019hui le troisi\u00e8me producteur de spiritueux haut de gamme au monde.<\/span><\/p>\n

Consult\u00e9e \u00e0 la fois pour sa connaissance de l\u2019univers des vins & spiritueux, sa cr\u00e9ativit\u00e9, son ouverture internationale et sa capacit\u00e9 technique, l\u2019agence a \u00e9t\u00e9 retenue \u00e0 l\u2019issue d\u2019une mise en concurrence contre deux agences de Barcelone et de New York.<\/span><\/p>\n

Hennessy a innov\u00e9 avec de superbes coques en silicone pour habiller ses flasques. La marque souhaitait r\u00e9nover son offre avec un nouveau concept cr\u00e9atif, plus facile \u00e0 d\u00e9cliner, et toujours repositionnable. Ce concept devait s\u2019appuyer sur l\u2019ADN de la marque, et \u00eatre accompagn\u00e9 d\u2019un territoire visuel mettant en valeur cette offre \u00e9v\u00e9nementielle.<\/span><\/p>\n

Trouvant son inspiration dans le bras arm\u00e9, symbole de la marque, le nouveau concept de coque en polym\u00e8re devient une \u201carmure urbaine\u201d qui prot\u00e8ge et customise la flasque. D\u00e9clin\u00e9e en 4 r\u00e9f\u00e9rences, la Very Special Flask c\u00e9l\u00e8bre ainsi les valeurs du \u201cH\u00e9ro Urbain\u201d du XXIe si\u00e8cle, dont on retrouve la personnification dans un key visual con\u00e7u (hors loi \u00c9vin) pour le march\u00e9 am\u00e9ricain.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Design volume
\n\u00c9dition limit\u00e9e
\nConception-r\u00e9daction
\nUnivers visuel
\nDossier de presse
\nPLV
\nMerchandising
\nActivation promotionnelle[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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GAMME<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb60″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t
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KEY VISUAL<\/span><\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] HENNESSY VERY SPECIAL FLASK L’armure urbaine [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Fond\u00e9e en 1765 par Richard Hennessy, la Maison Hennessy est le leader mondial du cognac. Pr\u00e9sent dans plus de 130 pays avec un portefeuille de marques diversifi\u00e9, Hennessy est aujourd\u2019hui le troisi\u00e8me producteur de spiritueux haut de…<\/p>\n","protected":false},"author":4,"featured_media":3073,"template":"","tags":[],"class_list":["post-3025","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-hennessy-very-special-flask"],"yoast_head":"\nL'armure urbaine - Megusta<\/title>\n<meta name=\"description\" content=\"Trouvant son inspiration dans le bras arm\u00e9, symbole de Hennessy, le nouveau concept de coque en polym\u00e8re propos\u00e9 par Megusta s'apparente \u00e0 une \u00ab armure urbaine \u00bb qui prot\u00e8ge et customise la flasque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'armure urbaine - 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