{"id":3207,"date":"2024-11-04T19:25:45","date_gmt":"2024-11-04T18:25:45","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3207"},"modified":"2025-06-05T21:58:51","modified_gmt":"2025-06-05T19:58:51","slug":"mordant-de-saveurs","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/mordant-de-saveurs\/","title":{"rendered":"Mordant de saveurs"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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DARK DOG<\/strong><\/h2>\n

Mordant de saveurs <\/strong><\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Marque iconique des ann\u00e9es 2000, Dark Dog \u00e9tait leader du march\u00e9 des boissons \u00e9nergisantes en France avant l\u2019arriv\u00e9e de Red Bull et Monster sur le territoire. En 20 ans, la marque avait progressivement perdu de sa superbe \u2013 comme le lien avec un c\u0153ur de cible jeune et festif.<\/span><\/p>\n

Mais les \u00e9quipes ont r\u00e9veill\u00e9 le Dark Dog au travers d\u2019un concept cr\u00e9atif 360 qui se d\u00e9ploie notamment sur le packaging, les r\u00e9seaux sociaux et le site internet. Dans la poursuite du travail initial effectu\u00e9 par Megusta sur la refonte de la r\u00e9f\u00e9rence phare et d\u2019\u00e9ditions limit\u00e9es, l\u2019agence s\u2019est vue confier la cr\u00e9ation de nouvelles extensions de gamme aromatis\u00e9es.<\/span><\/p>\n

Comment diff\u00e9rencier les aromatis\u00e9s, tout en cultivant le caract\u00e8re loufoque et d\u00e9cal\u00e9 de la marque ?\u00a0<\/span><\/span>Faire \u00e9voluer les l\u00e9gendaires canettes pour les rendre d\u00e9sirables, avec toujours une explosion d\u2019\u00e9nergie !\u00a0<\/span><\/span><\/p>\n

L\u2019agence a ainsi con\u00e7u de nouvelles canettes audacieuses. Si les marqueurs historiques originaux \u2013 le jaune iconique de la marque et son embl\u00e8me \u2013 sont toujours bien pr\u00e9sents, une face se pare d\u2019une illustration d\u2019un <\/span>dog<\/i><\/span> compl\u00e8tement \u201cbarge\u201d qui croque all\u00e8grement ses fruits pr\u00e9f\u00e9r\u00e9s.<\/span><\/p>\n

Cherry, Tropical ou Pink Fizz (fraise-past\u00e8que), chaque canette en format 50 cl refl\u00e8te le c\u00f4t\u00e9 fou et impertinent de la marque. Chacun y trouvera canette \u00e0 son go\u00fbt\u2026 ou \u00e0 son mood. \u00a0<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Identit\u00e9
\nDesign habillages
\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] DARK DOG Mordant de saveurs [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Marque iconique des ann\u00e9es 2000, Dark Dog \u00e9tait leader du march\u00e9 des boissons \u00e9nergisantes en France avant l\u2019arriv\u00e9e de Red Bull et Monster sur le territoire. En 20 ans, la marque avait progressivement perdu de…<\/p>\n","protected":false},"author":4,"featured_media":3217,"template":"","tags":[],"class_list":["post-3207","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-dark-dog-3"],"yoast_head":"\nMordant de saveurs - Megusta<\/title>\n<meta name=\"description\" content=\"Megusta s\u2019est vue confier par Dark Dog la cr\u00e9ation de nouvelles extensions de gamme aromatis\u00e9es refl\u00e9tant le c\u00f4t\u00e9 fou et impertinent de la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mordant de saveurs - Megusta\" \/>\n<meta property=\"og:description\" content=\"Megusta s\u2019est vue confier par Dark Dog la cr\u00e9ation de nouvelles extensions de gamme aromatis\u00e9es refl\u00e9tant le c\u00f4t\u00e9 fou et impertinent de la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T19:58:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_DarkDog_vignette-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/mordant-de-saveurs\\\/\",\"url\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/leco-conception-au-coeur\\\/\",\"name\":\"Mordant de saveurs - 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