{"id":3260,"date":"2024-11-06T09:16:22","date_gmt":"2024-11-06T08:16:22","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3260"},"modified":"2024-11-12T17:41:00","modified_gmt":"2024-11-12T16:41:00","slug":"du-grand-art","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/du-grand-art\/","title":{"rendered":"Du grand art"},"content":{"rendered":"
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DOURTHE GRANDE CUV\u00c9E<\/h2>\n

Du grand art<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Fond\u00e9e en 1840, la Maison Dourthe cultive une passion pour la viticulture en respectant la typicit\u00e9 des terroirs et c\u00e9pages, tout en adoptant une approche cr\u00e9ative et audacieuse dans l\u2019assemblage. Sa Grande Cuv\u00e9e invite \u00e0 d\u00e9couvrir les meilleures appellations de Bordeaux \u00e0 travers des vins empreints d\u2019une d\u00e9marche qualit\u00e9 et d\u2019une connaissance fine du vignoble.\u00a0<\/span><\/span><\/p>\n

Fer de lance de la gamme GMS, la Grande Cuv\u00e9e n\u00e9cessitait un repositionnement plus premium ainsi qu\u2019une campagne de communication pour soutenir son d\u00e9veloppement commercial.<\/span><\/p>\n

L’approche, sans tabou entre le client et l\u2019agence, mais avec des convictions partag\u00e9es : mettre en avant la marque Grande Cuv\u00e9e tout en gardant la signature Dourthe en retrait, et capitaliser sur des signes de qualit\u00e9 sp\u00e9cifiques. <\/span>La communication en affichage devra privil\u00e9gier l\u2019impact tout en respectant la loi \u00c9vin.<\/span><\/p>\n

L\u2019illustration de grille en fer forg\u00e9e qui faisait l\u2019identit\u00e9 de la Grande Cuv\u00e9e est soigneusement conserv\u00e9e et mise en valeur. La r\u00e9f\u00e9rence phare Bordeaux et les vins rouges se pr\u00e9sentent d\u00e9sormais sur un fond noir profond, mettant en avant l\u2019or et le blanc de la marque.<\/span><\/p>\n

Le visuel de la campagne d\u2019affichage privil\u00e9gie une forme circulaire forte de dessus de f\u00fbt qui se d\u00e9tache d\u2019un fond noir, maximisant ainsi l\u2019impact visuel. Parall\u00e8lement, les accessoires enrichissent l\u2019histoire de la marque et du produit.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Identit\u00e9
\nDesign habillages
\nConception-r\u00e9daction
\nIllustrations
\nPhotos produits
\nCampagne de communication[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LA GAMME<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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CAMPAGNE D’AFFICHAGE<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb30″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] DOURTHE GRANDE CUV\u00c9E Du grand art [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Fond\u00e9e en 1840, la Maison Dourthe cultive une passion pour la viticulture en respectant la typicit\u00e9 des terroirs et c\u00e9pages, tout en adoptant une approche cr\u00e9ative et audacieuse dans l\u2019assemblage. Sa Grande Cuv\u00e9e invite \u00e0 d\u00e9couvrir les…<\/p>\n","protected":false},"author":4,"featured_media":3472,"template":"","tags":[],"class_list":["post-3260","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-dourthe-grande-cuvee"],"yoast_head":"\nDu grand art - Megusta<\/title>\n<meta name=\"description\" content=\"Un repositionnement plus premium de La Grande Cuv\u00e9e de la Maison Dourthe associ\u00e9 \u00e0 une nouvelle campagne de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du grand art - Megusta\" \/>\n<meta property=\"og:description\" content=\"Un repositionnement plus premium de La Grande Cuv\u00e9e de la Maison Dourthe associ\u00e9 \u00e0 une nouvelle campagne de communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T16:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_Dourthe-GC_vignette-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/du-grand-art\/\",\"url\":\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\",\"name\":\"Du grand art - 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