{"id":3305,"date":"2024-11-06T19:54:43","date_gmt":"2024-11-06T18:54:43","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3305"},"modified":"2024-11-12T17:40:18","modified_gmt":"2024-11-12T16:40:18","slug":"mise-en-majeste","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/mise-en-majeste\/","title":{"rendered":"Mise en majest\u00e9"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb4\/6″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

LOUIS ROYER<\/h2>\n

Mise en majest\u00e9<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Fond\u00e9e en 1853, Louis Royer est une maison familiale de cognac profond\u00e9ment enracin\u00e9e dans l\u2019histoire de Jarnac. Avec ses chais humides le long de la Charente et ses vignes luxuriantes, cette marque incarne un savoir-faire artisanal authentique et une passion in\u00e9branlable pour l\u2019art de la distillation. Chaque gorg\u00e9e de ses eaux-de-vie refl\u00e8te l\u2019h\u00e9ritage vivant de Louis Royer, dont l\u2019esprit visionnaire continue d\u2019animer la qu\u00eate d\u2019excellence de la maison.<\/span><\/p>\n

Avec des ambitions d\u00e9passant ses positions traditionnelles sur le march\u00e9 chinois, Louis Royer s\u2019est tourn\u00e9 vers Megusta pour repositionner la marque et repenser son packaging afin de mieux r\u00e9pondre aux attentes d\u2019un public international.<\/span><\/p>\n

Apr\u00e8s un audit approfondi de l\u2019histoire, des produits et des codes identitaires de Louis Royer, l\u2019agence a d\u00e9velopp\u00e9 une nouvelle plateforme de marque qui r\u00e9unit l\u2019h\u00e9ritage d\u2019hier avec les d\u00e9sirs du consommateur d\u2019aujourd\u2019hui. Ce repositionnement, bien ancr\u00e9 dans les fondamentaux de la marque, allie l\u00e9gitimit\u00e9 et diff\u00e9renciation, offrant ainsi une base solide \u00e0 toute la r\u00e9flexion cr\u00e9ative.<\/span><\/p>\n

Chaque \u00e9l\u00e9ment a \u00e9t\u00e9 r\u00e9imagin\u00e9 : la forme verri\u00e8re, l\u2019identit\u00e9 visuelle, les couleurs, et divers assets graphiques. Le r\u00e9sultat est une marque plus forte et plus lisible, port\u00e9e par une palette de couleurs domin\u00e9e par un bleu royal. Un monogramme \u00e9l\u00e9gant et l\u2019illustration d\u2019une b\u00e2tisse historique viennent enrichir la signature du fondateur et cr\u00e9er des codes visuels puissants et rassurants.<\/span><\/p>\n

Le processus d\u2019impression a lui aussi \u00e9volu\u00e9, int\u00e9grant une d\u00e9marche d\u2019\u00e9co-conception align\u00e9e avec les objectifs RSE de la Maison, tout en conservant un aspect premium, affirmant de cette fa\u00e7on le positionnement haut de gamme de la marque.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Plateforme de marque
\nArchitecture de gamme
\nIdentit\u00e9
\nCharte graphique
\nDesign volume verrier
\nDesign habillages
\nDesign \u00e9tui & coffret[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Identit\u00e9 de marque<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

VS<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

VSOP<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

XO<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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LA GAMME<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb4\/6″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] LOUIS ROYER Mise en majest\u00e9 [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Fond\u00e9e en 1853, Louis Royer est une maison familiale de cognac profond\u00e9ment enracin\u00e9e dans l\u2019histoire de Jarnac. Avec ses chais humides le long de la Charente et ses vignes luxuriantes, cette marque incarne un savoir-faire…<\/p>\n","protected":false},"author":4,"featured_media":3476,"template":"","tags":[],"class_list":["post-3305","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-louis-royer"],"yoast_head":"\nMise en majest\u00e9 - Megusta<\/title>\n<meta name=\"description\" content=\"Pour Louis Royer, Megusta a d\u00e9velopp\u00e9 une nouvelle plateforme de marque qui r\u00e9unit l\u2019h\u00e9ritage d\u2019hier avec les d\u00e9sirs du consommateur d\u2019aujourd\u2019hui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mise en majest\u00e9 - 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