{"id":3363,"date":"2024-11-06T19:54:18","date_gmt":"2024-11-06T18:54:18","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&#038;p=3363"},"modified":"2024-11-12T17:40:39","modified_gmt":"2024-11-12T16:40:39","slug":"lame-de-la-vie","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/lame-de-la-vie\/","title":{"rendered":"L&rsquo;\u00e2me de la vie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t<div id=\"thb-image-69d5ccdc519ee\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"352\" src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"Megusta_YeniRaki_header\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header.png 1080w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header-1024x334.png 1024w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header-768x250.png 768w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header-640x209.png 640w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header-320x104.png 320w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_header-20x7.png 20w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]\n<h2 class=\"megusta-sub-heading\">YENI RAKI<\/h2>\n<h1 class=\"megusta-first-heading\">L&rsquo;\u00e2me de la vie<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]\n<p class=\"p1\"><span class=\"s1\">Propri\u00e9t\u00e9 du groupe Diageo, Yeni Rak\u0131 domine sans conteste le march\u00e9 du rak\u0131, cette eau-de-vie anis\u00e9e embl\u00e9matique de la Turquie, connue sous diff\u00e9rents noms tout autour de la M\u00e9diterran\u00e9e : pastis, arak, ouzo ou sambucca.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le Yeni Rak\u0131 Uzun Demleme, derni\u00e8re innovation de la gamme, s\u2019adresse aux connaisseurs \u00e0 la recherche de produits premium et artisanaux, tout en conservant l\u2019authenticit\u00e9 de la tradition.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Apr\u00e8s le succ\u00e8s de projets r\u00e9alis\u00e9s pour Tekirda\u011f Rak\u0131s\u0131, Diageo Turquie a confi\u00e9 \u00e0 Megusta la cr\u00e9ation d\u2019un coffret pour accompagner le lancement de cette nouvelle cuv\u00e9e d\u2019exception.<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Notre d\u00e9marche se concentre sur les cinq distillations et sur la distillation prolong\u00e9e, symboles de raffinement et de ma\u00eetrise. Nous avons imagin\u00e9 une immersion visuelle et sensorielle dans ce processus, avec une approche \u00e0 la fois captivante et \u00e9l\u00e9gante.<br \/>\n<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le canister en m\u00e9tal bleu, aux couleurs de la marque, int\u00e8gre les codes majeurs du produit. En relief, les d\u00e9tails cuivr\u00e9s \u00e9voquent les alambics traditionnels, faisant ressortir l\u2019\u00e2me m\u00eame de la distillation. Ce coffret invite \u00e0 un voyage sensoriel au coeur du savoir-faire de Yeni Rak\u0131 Uzun Demleme, renfor\u00e7ant les gages de qualit\u00e9 et d\u2019authenticit\u00e9 recherch\u00e9s par les consommateurs avertis.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_column_text]\n<h6>EXPERTISES SOLLICIT\u00c9ES<\/h6>\n<p>Strat\u00e9gie op\u00e9rationnelle<br \/>\nDesign \u00e9tui &amp; coffret<br \/>\n\u00c9dition limit\u00e9e<br \/>\nCoffret promotionnel<br \/>\nActivation promotionnelle[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;]\t<div id=\"thb-image-69d5ccdc5214e\" class=\"caption-style1  aligncenter   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"800\" src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_packshot_v2.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"Megusta_YeniRaki_packshot_v2\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" data-src=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_packshot_v2.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_packshot_v2.png 462w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_packshot_v2-320x554.png 320w, https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_YeniRaki_packshot_v2-20x36.png 20w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"thb-image-content\">\n\t\t\n<h6 style=\"text-align: center\">COFFRET YENI RAKI UZUN DEMLEME<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text] YENI RAKI L&rsquo;\u00e2me de la vie [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text] Propri\u00e9t\u00e9 du groupe Diageo, Yeni Rak\u0131 domine sans conteste le march\u00e9 du rak\u0131, cette eau-de-vie anis\u00e9e embl\u00e9matique de la Turquie, connue sous diff\u00e9rents noms tout autour de la M\u00e9diterran\u00e9e : pastis, arak, ouzo ou sambucca. Le Yeni&hellip;<\/p>\n","protected":false},"author":4,"featured_media":3478,"template":"","tags":[],"class_list":["post-3363","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-yeni-raki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e2me de la vie - Megusta<\/title>\n<meta name=\"description\" content=\"Megusta a imagin\u00e9 une immersion visuelle et sensorielle dans la cr\u00e9ation du coffret Yeni Rak\u0131 Uzun Demleme, avec une approche \u00e0 la fois captivante et \u00e9l\u00e9gante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e2me de la vie - 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