{"id":3381,"date":"2024-11-06T19:54:01","date_gmt":"2024-11-06T18:54:01","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3381"},"modified":"2025-06-05T19:42:45","modified_gmt":"2025-06-05T17:42:45","slug":"place-a-la-couleur","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/place-a-la-couleur\/","title":{"rendered":"Place \u00e0 la couleur"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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THE ARCANE<\/h2>\n

Place \u00e0 la couleur<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Arcane est une marque de rhum d\u00e9di\u00e9e \u00e0 la cr\u00e9ation de produits originaux, frais et gourmands, jouant avec l\u2019extr\u00eame richesse de la palette aromatique offerte par les cannes \u00e0 sucre de l\u2019Ile Maurice et de son terroir.\u00a0<\/span><\/span><\/p>\n

Partant du constat que le packaging, bien que luxueux et \u00e9l\u00e9gant, \u00e9tait aussi aust\u00e8re et manquait de chaleur, les \u00e9quipes de Spiribam (Rhum Cl\u00e9ment, J.M., Admiral Rodney\u2026) ont fait appel \u00e0 Megusta pour refondre celui-ci.<\/span><\/p>\n

Tout en conservant les assets fondamentaux de la marque (bouteille noire, logotype, cadre dor\u00e9), dont les d\u00e9tails sont n\u00e9anmoins revus tout en sophistication, l\u2019agence introduit de nouveaux \u00e9l\u00e9ments pour \u00e9voquer le m\u00e9lange culturel, la luxuriance, les couleurs et la chaleur de l\u2019Ile Maurice.<\/span><\/p>\n

Au c\u0153ur de ce projet, une bouteille sur-mesure occupe une place centrale. Plus \u00e9l\u00e9gante et affin\u00e9e pour une meilleure prise en main, elle est grav\u00e9e du nom de la marque sur les c\u00f4t\u00e9s et le dessous.<\/span><\/p>\n

Logotype redessin\u00e9 lettre par lettre, cadre dor\u00e9 remani\u00e9, \u00e9volution des choix typographiques, cr\u00e9ation d\u2019un monogramme sur le col, marquage sur t\u00eate de bouchon avec la silhouette de Maurice\u2026 tous les d\u00e9tails sont revus et affin\u00e9s.\u00a0<\/span><\/span><\/p>\n

Surtout, l\u2019\u00e9tiquette se pare d\u2019un magnifique motif chamarr\u00e9 en kal\u00e9idoscope qui la rend plus chaleureuse et exprime au premier coup d\u2019\u0153il la chaleur et la diversit\u00e9 de Maurice. Un principe visuel qui se d\u00e9cline harmonieusement en couleurs sur l\u2019ensemble de la gamme.\u00a0<\/span><\/span><\/p>\n

La gamme des rhums arrang\u00e9s \u00e9volue elle aussi en accueillant une version de la bouteille en verre blanc et des \u00e9tiquettes aux couleurs chatoyantes.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Identit\u00e9
\nDesign habillages
\nDesign \u00e9tui & coffret
\nDiscours de marque
\nIllustrations[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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D\u00c9TAILS<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LA GAMME CLASSIQUE<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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AVANT \/ APR\u00c8S<\/h6>\n
\u201cLES ARRANG\u00c9S\u201d<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LA GAMME \u201cLES ARRANG\u00c9S\u201d<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] THE ARCANE Place \u00e0 la couleur [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Arcane est une marque de rhum d\u00e9di\u00e9e \u00e0 la cr\u00e9ation de produits originaux, frais et gourmands, jouant avec l\u2019extr\u00eame richesse de la palette aromatique offerte par les cannes \u00e0 sucre de l\u2019Ile Maurice et…<\/p>\n","protected":false},"author":4,"featured_media":3662,"template":"","tags":[],"class_list":["post-3381","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-the-arcane"],"yoast_head":"\nPlace \u00e0 la couleur - Megusta<\/title>\n<meta name=\"description\" content=\"Pour la refonte des packagings des rhums Arcane, Megusta a introduit de nouveaux \u00e9l\u00e9ments \u00e9voquant le m\u00e9lange culturel, la luxuriance, les couleurs et la chaleur de l\u2019Ile Maurice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Place \u00e0 la couleur - Megusta\" \/>\n<meta property=\"og:description\" content=\"Pour la refonte des packagings des rhums Arcane, Megusta a introduit de nouveaux \u00e9l\u00e9ments \u00e9voquant le m\u00e9lange culturel, la luxuriance, les couleurs et la chaleur de l\u2019Ile Maurice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T17:42:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2024\/11\/Megusta_Arcane_vignette.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megusta.fr\/fr\/portfolio\/place-a-la-couleur\/\",\"url\":\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\",\"name\":\"Place \u00e0 la couleur - 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