{"id":3438,"date":"2024-11-06T19:54:09","date_gmt":"2024-11-06T18:54:09","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3438"},"modified":"2024-11-12T17:40:45","modified_gmt":"2024-11-12T16:40:45","slug":"le-temps-comme-embleme-2","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/le-temps-comme-embleme-2\/","title":{"rendered":"Le temps comme embl\u00e8me"},"content":{"rendered":"
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ABEL\u00c9 1757 x LE TANNEUR<\/h2>\n

Le temps comme embl\u00e8me<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

Fond\u00e9e en 1757, la Maison Abel\u00e9, cinqui\u00e8me plus ancienne Maison de Champagne, a fait du temps son alli\u00e9 et une source d\u2019inspiration, un embl\u00e8me au c\u0153ur de ses caves calmes creus\u00e9es dans la craie. Son savoir-faire artisanal constitue un lien entre le pr\u00e9sent et l\u2019avenir. Cette histoire du temps qui s\u2019\u00e9coule a donn\u00e9 naissance \u00e0 la nouvelle signature de marque et \u00e0 la campagne de communication cr\u00e9\u00e9es en 2020 par Megusta.<\/span><\/p>\n

Suite \u00e0 ce relancement, l\u2019agence a eu pour mission d\u2019identifier et monter une collaboration avec une marque ayant une forte notori\u00e9t\u00e9 publique pour accro\u00eetre la visibilit\u00e9 d\u2019Abel\u00e9 1757.<\/span><\/p>\n

Apr\u00e8s une recherche minutieuse faite par l\u2019agence et la pr\u00e9sentation de plusieurs \u201ccandidats\u201d, Abel\u00e9 s\u2019est v\u00e9ritablement retrouv\u00e9 dans la marque Le Tanneur, fond\u00e9e en 1898. Le Tanneur con\u00e7oit des sacs et accessoires nobles et essentiels, partageant ainsi la m\u00eame vision du temps long et de la qualit\u00e9. Chacune de ces Maisons excelle dans son domaine. Elles se sont r\u00e9unies autour d\u2019une valeur commune \u2013 le temps \u2013 et d\u2019une cr\u00e9ation dont la patine est la signature, qu\u2019il s\u2019agisse d\u2019un vin ou de cuir.\u00a0<\/span><\/span><\/p>\n

Cette collaboration a abouti \u00e0 la cr\u00e9ation d\u2019un article de petite maroquinerie intemporel, un porte-cartes en cuir pleine fleur, orn\u00e9 des signatures des deux Maisons. En compl\u00e9ment, Abel\u00e9 1757 Brut perp\u00e9tue le style dans un coffret pr\u00e9cieux, un cadeau \u00e0 offrir ou \u00e0 s\u2019offrir, con\u00e7u dans une allure immuable.<\/span><\/p>\n

Que ce soit pour un grand champagne ou une pi\u00e8ce de maroquinerie, la pr\u00e9cision du fa\u00e7onnage et l\u2019attention aux mati\u00e8res premi\u00e8res et aux finitions demeurent primordiales.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Strat\u00e9gie de marque
\nStrat\u00e9gie op\u00e9rationnelle
\n\u00c9dition limit\u00e9e
\nCoffret promotionnel
\nDiscours de marque[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t

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Cr\u00e9dit photos : Discovery <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] ABEL\u00c9 1757 x LE TANNEUR Le temps comme embl\u00e8me [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] Fond\u00e9e en 1757, la Maison Abel\u00e9, cinqui\u00e8me plus ancienne Maison de Champagne, a fait du temps son alli\u00e9 et une source d\u2019inspiration, un embl\u00e8me au c\u0153ur de ses caves calmes creus\u00e9es dans la craie.…<\/p>\n","protected":false},"author":4,"featured_media":3453,"template":"","tags":[],"class_list":["post-3438","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-abele-1757-x-le-tanneur"],"yoast_head":"\nLe temps comme embl\u00e8me - 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