{"id":3604,"date":"2025-05-14T11:18:02","date_gmt":"2025-05-14T09:18:02","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3604"},"modified":"2025-05-16T16:47:45","modified_gmt":"2025-05-16T14:47:45","slug":"la-legende-se-reinvente","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/la-legende-se-reinvente\/","title":{"rendered":"La l\u00e9gende se r\u00e9invente"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb4\/6″]\t
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LICORNE<\/h2>\n

La l\u00e9gende se r\u00e9invente<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

Licorne, la marque \u00e9ponyme de la Brasserie Licorne \u00e0 Saverne (Alsace), perp\u00e9tue un savoir-faire brassicole depuis 1845. Elle entame une nouvelle \u00e8re avec un rebranding d\u2019envergure destin\u00e9 \u00e0 affirmer son identit\u00e9, renforcer son impact et s\u2019imposer avec force en GMS et CHR.<\/span><\/p>\n

L\u2019agence a challeng\u00e9 l\u2019ensemble des \u00e9l\u00e9ments constitutifs de l\u2019identit\u00e9 de marque pour affirmer Licorne comme une marque ombrelle puissante, avec une identit\u00e9 distinctive et coh\u00e9rente sur tous les produits et tous les circuits. <\/span>Le nouvel univers de marque harmonise les gammes et impose une pr\u00e9sence forte, ancr\u00e9e dans le mythe fondateur de la Licorne purifiant les eaux de Saverne.<\/span><\/p>\n

L\u2019agence a refondu en profondeur l\u2019identit\u00e9 visuelle de la marque : la licorne, auparavant int\u00e9gr\u00e9e dans le \u201cO\u201d du logotype, est d\u00e9sormais extraite et surplombe celui-ci. Elle devient plus expressive et puissante. Le logotype a \u00e9t\u00e9 redessin\u00e9 pour une meilleure lisibilit\u00e9 et une plus grande puissance visuelle.<\/span><\/p>\n

Sur le packaging, cet ensemble forme un bloc-marque central, mettant en majeur la marque plut\u00f4t que les d\u00e9nominations produit. Une palette de couleurs unifie la gamme, assurant unit\u00e9 visuelle et clart\u00e9 accrue. La nouvelle identit\u00e9 s\u2019\u00e9tend uniform\u00e9ment sur toutes les r\u00e9f\u00e9rences et formats. R\u00e9sultat : une mont\u00e9e en gamme visible, tout en restant accessible, avec un impact renforc\u00e9 en lin\u00e9aire.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Plateforme de marque
\nIdentit\u00e9
\nCharte graphique
\nDesign habillages
\nDesign \u00e9tui & coffret
\nCoffret promotionnel
\nDiscours de marque
\nConception-r\u00e9daction
\nIllustrations
\nPhotos produits
\nPLV
\nMat\u00e9riel de service
\nMerchandising[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Bloc-marque<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Packs de 6 bouteilles<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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Nouvelle gamme packs 6 x 25 cl<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Packs 3 x 33 cl<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Gamme bouteilles<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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AVANT \/ APR\u00c8S<\/h6>\n

Gamme canettes 50 cl<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb80″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb4\/6″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] LICORNE La l\u00e9gende se r\u00e9invente [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Licorne, la marque \u00e9ponyme de la Brasserie Licorne \u00e0 Saverne (Alsace), perp\u00e9tue un savoir-faire brassicole depuis 1845. Elle entame une nouvelle \u00e8re avec un rebranding d\u2019envergure destin\u00e9 \u00e0 affirmer son identit\u00e9, renforcer son…<\/p>\n","protected":false},"author":4,"featured_media":3625,"template":"","tags":[],"class_list":["post-3604","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-licorne"],"yoast_head":"\nLa l\u00e9gende se r\u00e9invente - Megusta<\/title>\n<meta name=\"description\" content=\"Avec cette refonte orchestr\u00e9e par Megusta, Licorne s\u2019impose comme une marque plus forte, porteuse de sens et d\u2019ambition, renfor\u00e7ant sa pr\u00e9sence sur un march\u00e9 exigeant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La l\u00e9gende se r\u00e9invente - 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