{"id":3665,"date":"2025-06-19T16:06:58","date_gmt":"2025-06-19T14:06:58","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=3665"},"modified":"2025-06-19T18:28:35","modified_gmt":"2025-06-19T16:28:35","slug":"reveler-sa-reserve","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/reveler-sa-reserve\/","title":{"rendered":"R\u00e9v\u00e9ler sa r\u00e9serve"},"content":{"rendered":"
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SECRETS DE CHAI<\/h2>\n

R\u00e9v\u00e9ler sa r\u00e9serve<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

D\u00e9tenue par Alliance Loire, Secrets de Chai est une marque de vins de la Loire pr\u00e9sente en grande distribution. Son identit\u00e9 packaging distinctive allie sobri\u00e9t\u00e9 et raffinement \u00e0 travers un univers graphique minimaliste et classique.\u00a0<\/span><\/span><\/p>\n

Sa nouvelle gamme Bio est destin\u00e9e \u00e0 un consommateur attach\u00e9 aux codes traditionnels de la cat\u00e9gorie, pour qui le Bio est un atout suppl\u00e9mentaire plut\u00f4t qu\u2019un crit\u00e8re de choix principal. L\u2019enjeu ? Affirmer cette nouvelle offre au sein de l\u2019univers Secrets de Chai sans en alt\u00e9rer l\u2019ADN.<\/span><\/p>\n

Notre r\u00e9flexion s\u2019est concentr\u00e9e sur un \u00e9quilibre subtil : pr\u00e9server l\u2019identit\u00e9 de Secrets de Chai tout en int\u00e9grant une diff\u00e9renciation Bio claire mais ma\u00eetris\u00e9e. Le nom de gamme \u00ab La R\u00e9serve Bio \u00bb s\u2019est impos\u00e9 naturellement, \u00e9voquant \u00e0 la fois qualit\u00e9, \u00e9levage prolong\u00e9 et une continuit\u00e9 avec l\u2019esprit de la marque.<\/span><\/p>\n

Graphiquement, le challenge consistait \u00e0 ancrer cette nouvelle gamme dans l\u2019esth\u00e9tique \u00e9tablie de Secrets de Chai, tout en ouvrant une nouvelle voie visuelle qui souligne son positionnement Bio. <\/span>L\u2019univers Bio est traduit avec subtilit\u00e9 \u00e0 travers la maquette, que compl\u00e9mente le choix des teintes, textures et finitions. Capsule, \u00e9tiquette facing et contre-\u00e9tiquette ont \u00e9t\u00e9 travaill\u00e9es avec une attention particuli\u00e8re aux d\u00e9tails, assurant une parfaite int\u00e9gration au sein de la gamme existante.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Naming
\nDesign habillages[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t

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GAMME STANDARD \/ GAMME BIO<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″]\t
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LA NOUVELLE GAMME BIO<\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb100″][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] SECRETS DE CHAI R\u00e9v\u00e9ler sa r\u00e9serve [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] D\u00e9tenue par Alliance Loire, Secrets de Chai est une marque de vins de la Loire pr\u00e9sente en grande distribution. Son identit\u00e9 packaging distinctive allie sobri\u00e9t\u00e9 et raffinement \u00e0 travers un univers graphique minimaliste et classique.\u00a0…<\/p>\n","protected":false},"author":4,"featured_media":3667,"template":"","tags":[],"class_list":["post-3665","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-secrets-de-chai"],"yoast_head":"\nR\u00e9v\u00e9ler sa r\u00e9serve - Megusta<\/title>\n<meta name=\"description\" content=\"Avec La R\u00e9serve Bio, Secrets de Chai affirme son engagement pour une viticulture plus responsable, sans jamais renier l\u2019\u00e9l\u00e9gance qui fait sa signature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/leco-conception-au-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9v\u00e9ler sa r\u00e9serve - 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