{"id":691,"date":"2020-11-20T14:22:19","date_gmt":"2020-11-20T13:22:19","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=691"},"modified":"2021-07-22T14:28:30","modified_gmt":"2021-07-22T12:28:30","slug":"une-campagne-haute-couture","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/une-campagne-haute-couture\/","title":{"rendered":"Une campagne haute couture"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t
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\n\t\t\t\"Megusta\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

LAROCHE<\/h2>\n

Une campagne haute couture<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]\n

La nouvelle campagne de communication internationale de Laroche propose une approche forte, personnelle et esth\u00e9tique, avec un trait\u00e9 visuel proche de celui de grandes marques de luxe, qui positionne r\u00e9solument la Maison parmi les acteurs de premier plan des vins de qualit\u00e9.<\/p>\n

La campagne comprend une s\u00e9rie de quatre visuels en noir et blanc au trait\u00e9 artistique, avec des sujets parfois inattendus : des \u00e9tiquettes de plus beaux vins de la Maison qui flottent dans les vignes ; la fl\u00e8che de l\u2019ancien monast\u00e8re de l\u2019Ob\u00e9diencerie, si\u00e8ge de Laroche \u00e0 Chablis, descendue de son toit et plant\u00e9e dans les vignes ; le symbole de la marque, \u00e0 demi enterr\u00e9 dans le riche sol calcaire du domaine ; enfin une carafe en cristal remplie de jeunes baies de Chardonnay, avec un jeu intrigant de r\u00e9flexion des portes vitr\u00e9es de la Maison.<\/span><\/p>\n

Pr\u00e9sence media en magazines et en affichage en Travel Retail.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Campagne de communication
\nConception-r\u00e9daction
\nDirection artistique
\nReportage photo[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t

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\n\t\t\t\"Megusta\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=\u00a0\u00bb5″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] LAROCHE Une campagne haute couture [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text] La nouvelle campagne de communication internationale de Laroche propose une approche forte, personnelle et esth\u00e9tique, avec un trait\u00e9 visuel proche de celui de grandes marques de luxe, qui positionne r\u00e9solument la Maison parmi les acteurs de premier plan…<\/p>\n","protected":false},"author":3,"featured_media":694,"template":"","tags":[],"class_list":["post-691","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-laroche"],"yoast_head":"\nUne campagne haute couture - 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