{"id":915,"date":"2021-01-19T14:21:25","date_gmt":"2021-01-19T13:21:25","guid":{"rendered":"https:\/\/megusta.fr\/?post_type=portfolio&p=915"},"modified":"2023-05-07T18:21:56","modified_gmt":"2023-05-07T16:21:56","slug":"a-la-conquete-de-louest","status":"publish","type":"portfolio","link":"https:\/\/megusta.fr\/fr\/portfolio\/a-la-conquete-de-louest\/","title":{"rendered":"\u00c0 la conqu\u00eate de l\u2019Ouest"},"content":{"rendered":"
[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column]\t
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\n\t\t\t\"Megusta\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]\n

135\u00b0 EAST<\/h2>\n

\u00c0 la conqu\u00eate de l\u2019Ouest<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Cr\u00e9ation du groupe Marussia Beverages suite \u00e0 l\u2019acquisition de la distillerie Kaikyo, le gin japonais super premium 135\u00b0 East tire son nom du m\u00e9ridien (\u00e9quivalent de Greenwich pour le Japon) qui traverse la ville d\u2019Akashi.<\/p>\n

En s\u2019appuyant sur le travail de plateforme de marque r\u00e9alis\u00e9 en amont, l\u2019agence se lance dans le travail cr\u00e9atif et la r\u00e9daction de la signature de marque, \u201cStimulate the unexpected\u201d, qui exprime son b\u00e9n\u00e9fice \u00e9motionnel. Le travail sur le brand book commence par la r\u00e9daction du Manifeste de marque et de l\u2019ensemble des textes d\u2019accompagnement, et se concr\u00e9tise par sa r\u00e9alisation graphique.<\/p>\n

Le visuel tire son inspiration du style vintage des affichettes publicitaires en vogue au cours de l\u2019\u00e8re Taisho. La composition est structur\u00e9e autour d\u2019une ligne verticale \u2013 celle du m\u00e9ridien 135\u00b0 \u2013 tout en mettant en valeur le code couleur rouge de la bouteille et les ingr\u00e9dients botaniques du gin emprunt\u00e9s \u00e0 l\u2019\u00e9tiquette et mis en couleur. Le brand book reprend les codes graphiques install\u00e9s sur le key visual, et pose l\u2019ensemble des fondamentaux de la marque.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_column_text]\n

EXPERTISES SOLLICIT\u00c9ES<\/h6>\n

Signature de marque
\nBrand book
\nCharte graphique
\nDiscours de marque
\nConception-r\u00e9daction
\nUnivers visuel
\nIllustrations
\nCampagne de communication
\nPLV[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″]\t

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\n\t\t\t\"Megusta\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1571671450349{padding-top: 5% !important;padding-bottom: 5% !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text] 135\u00b0 EAST \u00c0 la conqu\u00eate de l\u2019Ouest [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]Cr\u00e9ation du groupe Marussia Beverages suite \u00e0 l\u2019acquisition de la distillerie Kaikyo, le gin japonais super premium 135\u00b0 East tire son nom du m\u00e9ridien (\u00e9quivalent de Greenwich pour le Japon) qui traverse la ville d\u2019Akashi. En s\u2019appuyant…<\/p>\n","protected":false},"author":3,"featured_media":1066,"template":"","tags":[],"class_list":["post-915","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-135-east"],"yoast_head":"\n\u00c0 la conqu\u00eate de l\u2019Ouest - Megusta<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation du groupe Marussia Beverages suite \u00e0 l\u2019acquisition de la distillerie Kaikyo, le gin japonais super premium 135\u00b0 East tire son nom du m\u00e9ridien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megusta.fr\/fr\/portfolio\/a-la-conquete-de-louest\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 la conqu\u00eate de l\u2019Ouest - Megusta\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation du groupe Marussia Beverages suite \u00e0 l\u2019acquisition de la distillerie Kaikyo, le gin japonais super premium 135\u00b0 East tire son nom du m\u00e9ridien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megusta.fr\/fr\/portfolio\/a-la-conquete-de-louest\/\" \/>\n<meta property=\"og:site_name\" content=\"Megusta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megusta.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-07T16:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megusta.fr\/wp-content\/uploads\/2021\/01\/Megusta_135East_vignette2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"913\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/a-la-conquete-de-louest\\\/\",\"url\":\"https:\\\/\\\/megusta.fr\\\/fr\\\/portfolio\\\/a-la-conquete-de-louest\\\/\",\"name\":\"\u00c0 la conqu\u00eate de l\u2019Ouest - 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