Assertion of a reserve

Owned by the Diageo group, Tekirdağ Rakısı is the leading brand in the premium rakı segment, the aniseed spirit from Turkey found under various names across the Mediterranean: pastis, arak, ouzo, or sambuca.

With the introduction of a new line of premium rakı, made from the rare Öküzgözü and Boğazkere grape varieties, Tekirdağ Rakısı aims to strengthen its high-end positioning. These grape varieties, native to the southeastern region of Turkey, are costly and prized in wine production.

The new Tekirdağ Rakısı Altın Seri Öküzgözü & Boğazkere line extension targets discerning consumers eager to discover unique products that go beyond classic rakı, rooted in specific origins and high-quality raw materials.

Our approach focuses on the product’s origin and production, highlighting the rare grape varieties, their geographical provenance, and the distinctive production process of this rakı, including its specific oak barrel ageing. It’s a journey of discovery.

Our original, hand-drawn illustrations evoke the extreme care taken in the production of this new rakı. This helps to support the brand’s new approach, cultivating and enhancing its assets around its raw material, the grape, while referencing the world of wine.

AREAS OF EXPERTISE

Operational strategy
Box & coffret design
Limited edition
Promotional packaging
Promotional activation