The creation of a heritage

Megusta travels back in time to offer the brand Mavem the most precious heritage in all of Portugal’s history: the 15th century, during which galleons departed from Tagus Valley in search of the New World.

The label tells a never-ending tale: the scents, the flora, the fauna, and the symbols of this golden age, the pride of the Portuguese. This visual vocabulary unfolds, like an odyssey, against a backdrop of azulejos, the essence of Portugal. A maxim underscores and summarizes the brand’s mindset: “sonha, explora, descobre” (dream, explore, discover).

EXPERTISE

Brand platform
Creative concept
Product range architecture
Naming
Brand signature
Brand book
Identity
Packaging design
Case and gift box design
Brand narrative
Copywriting
Visual territory
Illustrations
POS
Merchandising