Urban armour

Founded in 1765 by Richard Hennessy, Maison Hennessy is the world leader in cognac. Present in over 130 countries with a diverse brand portfolio, Hennessy is now the third-largest producer of premium spirits in the world.

Consulted for its expertise in the world of wines and spirits, creativity, international openness, and technical capabilities, the agency was selected following a competitive process against two agencies from Barcelona and New York.

Hennessy has innovated with stunning silicone sleeves to dress its flasks. The brand aimed to refresh its offering with a new creative concept that is easier to adapt and consistently repositionable. This concept needed to be rooted in the brand’s DNA and accompanied by a visual territory that highlights this event-focused offering.

Drawing inspiration from the brand’s emblematic armed arm, the new polymer sleeve concept becomes an “urban armour” that protects and customises the flask. Available in four variants, the Very Special Flask celebrates the values of the 21st-century “Urban Hero,” personified in a key visual created for the American market.