特徴のある日本酒へようこそ

To accompany the development of Akashi-Tai sake brand on export markets, Megusta has been entrusted with the task of creating a visual territory and a brand book.

The agency’s mission begins with an important copywriting work on the brand signature “Reveal the character within”, then the brand manifesto and the accompanying texts of the brand book. Hidden Japanese and English words expressing the emotional benefit of the brand also find their place on the visual territory.

In terms of graphic design, the visual territory draws its inspiration from the Japanese style brush painted brand emblem on the label, and echos the traditional artesan know-how on which relies the production of Akashi-Tai. The brand book capitalizes on the graphic codes of the visual territory and establishes the brand fundamentals.

AREAS OF EXPERTISE

Brand signature
Brand book
Graphic guidelines
Brand speech
Copywriting
Visual territory
Illustrations
Advertising campaign
POSM