Downside up

Drawing our inspiration notably from the amazing work of mathematical and impossible objects of Dutch graphic artist M.C. Escher that defy our ordinary perception, the agency has imagined and produced for Nouaison gin a full 3D image. It takes us into an urban and undergound world, with a staircase that both goes up and down. Created as an oxymoron blending depth and complexity with personal elevation, the “Rise deep” brand signature is perfectly integrated in the visual as a neon light.

AREAS OF EXPERTISE

Brand platform
Brand signature
Visual territory
Illustrations
Advertising campaign
POSM