Thousand and one pearls

After a first collaboration with Diageo Turkey in 2018, Megusta is entrusted for a second time the development of a series of promotional gift packs for the holiday season. For this new limited edition range, the agency leveraged a central element of the brand DNA, the precious material used to produce the Tekirdag raki: grape.

A bunch of grapes is prominently displayed at the forefront of the pack and on the sides, like the work of a goldsmith, with a thousand and one shining pearls poetically assembled with purity and majesty. The combination of matt and glossy varnish gives vibrancy to the grape pattern, while the embossing brings texture and relief. The design is applied to 3 products, and adorned with shades of blue, gold or black.


Box & coffret design
Limited edition
Promotional packaging
Promotional activation