From shadow to light

Henri Maire, the emblematic Jura wine known during the roaring twenties for its famous Vin Fou (“crazy wine”).
With a new signature, “From shadow to light,” Megusta both summarizes the history of Henri Maire, a brand that was slowly fading away and is now coming back to life, and the savoir-faire of the House, in the vineyard as well as in the cellar.

From the brand platform to the in-store signage, from the packaging to the website, the new stockholder has entrusted Megusta with all of the brand’s communication.

EXPERTISE

Brand platform
Brand signature
Identity
Packaging design
Brand narrative
Copywriting
Visual territory
Illustrations
Print
Website
Urban signage
In-store signage
Operational strategy