Full metal jacket
Raki is the Turkish anise-flavored spirit found around the Mediterranean and the Middle East under different names: pastis, arak, ouzo or sambucca. Owned by Diageo Turkey, Tekirdag Rakisi is the leading brand of the raki high-end segment. Tekirdag N°10 is its prestige cuvée, handmade and distilled three times in a single copper pot still.
For the New Year period, Megusta leveraged the copper imagery specific to distillation and the Mashrabiya pattern present on the bottle to create a striking gift pack that tells the story of the product. Its lid in the shape of a dome evokes the pot still, and sublimates the copper ring present
on the bottle neck. The combination of varnish, embossing and debossing bring texture and create added sophistication.
Box & coffret design