From Vermouth to Spumante

After a long semiotic analysis of the existing range and the visual codes of the spumante market, followed by reflection on the various attributes of the Cinzano brand, Megusta created a clear, luminous range and transformed Gran Cinzano into Gran Dolce in response to Gran Sec.

EXPERTISE

Semiotic analysis
Brand architecture
Product naming
Product range identity
Packaging design