Up in the air

Glen Moray enters the Travel Retail channel with a specific communication campaign for the ‘high proof’ extension of its classic range.

The background reveals a striking visual of the Scottish landscape, while the body copy mimicks the weather forecast on-board annoucement of a plane’s captain, while mixing the message with the features of the new whisky.

The letters on the body copy are cut horizontally in their center like on the message boards in airports, yet another nod at the world of international travel.

EXPERTISE

Copywriting
Advertising campaign
Brochure