The party animal

During the holyday season, a new La Bête roams the trendiest bars: La Bête de Noël (“the Beast of Christmas”).

The brand’s emblematic character that appears on the range’s core products is still there. But La Bête de Noël had to have a specific identity, to tell its own story.

Has La Bête eaten Santa Claus, and stolen his gear? Has Santa Claus changed into a werewolf under the full moon? Your pick!

EXPERTISE

Brand platform
Brand identity
Packaging design
Limited edition
Visual territory
Illustrations