LA BÊTE DE NOËL
The party animal
During the holyday season, a new La Bête roams the trendiest bars: La Bête de Noël (“the Beast of Christmas”).
The brand’s emblematic character that appears on the range’s core products is still there. But La Bête de Noël had to have a specific identity, to tell its own story.
Has La Bête eaten Santa Claus, and stolen his gear? Has Santa Claus changed into a werewolf under the full moon? Your pick!