God is in the details

With a name associated for more than 1000 years of history with Chablis, the House of Laroche has always produced greatest wines with the purity and style widely apreciated the world over.

To upgrade its positioning, the packaging of the L range has been restyled in every detail with more premium codes and a high level of sophistication: the Laroche L, entirely redrawn and fully integrated into the main label, is adorned with the three core elements that make up the brand’s symbol to become even more distinctive.

The finishing touch on the label background is a micro-embossed repetitive pattern inspired again by the brand symbol. On a beautiful matt paper, it plays with the hot foil gold to yet again refine and ennoble the brand’s looks.


Packaging design