A haute couture collection

Laroche’s new international communication campaign offers a strong, distinctive and very aesthetic approach, with a visual execution of a quality on par with that of luxury brands. This contributes to position Laroche in the universe of the leading fine wine brands.

The campaign is made of a collection of four black and white visuals with an artistic touch, and with unusual topics: labels of the Laroche’s finest wines floating in the vines;  the arrow of the Obédiencerie monastery, headquarters of Laroche in Chablis, brought down from its roof and planted in the vineyards; the brand’s symbol, half-buried in the rich chalky earth of the estate; and finally, a crystal decanter filled with young Chardonnay grape berries, with an intriguing reflection of the glass door of the Maison.

Media presence in magazines and advertising displays in Travel Retail.


Advertising campaign
Art direction
Photo reporting