A haute couture collection
Laroche’s new international communication campaign offers a strong, distinctive and very aesthetic approach, with a visual execution of a quality on par with that of luxury brands. This contributes to position Laroche in the universe of the leading fine wine brands.
The campaign is made of a collection of four black and white visuals with an artistic touch, and with unusual topics: labels of the Laroche’s finest wines floating in the vines; the arrow of the Obédiencerie monastery, headquarters of Laroche in Chablis, brought down from its roof and planted in the vineyards; the brand’s symbol, half-buried in the rich chalky earth of the estate; and finally, a crystal decanter filled with young Chardonnay grape berries, with an intriguing reflection of the glass door of the Maison.
Media presence in magazines and advertising displays in Travel Retail.