Going wild!

Bar closures, lockdowns, curfews… the Covid-19 crisis has shaken on-trade businesses and made occasions to meet around a drink with friends a rare treat. Renewed opportunities for conviviality had to be celebrated by La Bête with a new limited edition.

The family grows again with ‘Sortie de Tanière’ (emerging from the den), which tells the story of the beast that finally leaves home after months of lockdown. Liberated, at last!

Sporting a new style for the occasion, with glossy hair pulled at the back and a beautiful long ‘lockdown beard’, La Bête is ready to once again roam with its friends their usual dens of iniquity. The howling wolf hidden in the A of its logotype announces to all what is bound to happen.

With La Bête Sortie de Tanière, it’s party time again!

AREAS OF EXPERTISE

Brand identity
Limited edition
Visual territory
Illustrations