ABELÉ 1757

Time as an emblem

Abelé 1757, the fifth oldest Champagne House, is the story of a sleeping beauty. A House with renewed ambitions as demonstrated by a change of name – Henri Abelé becomes Abelé 1757 – and by a global revamp of its identity and packaging.

For Abelé 1757, time is an ally and an inspiration. It is an emblem. Faithful to the philosophy of its founders, it takes the time and the material to perfect its craft. This story of passing time have given birth to a new brand signature and the communication campaign that proudly caries it.

“It takes time”: a spirit and a motto that has become the cornerstone of the new brand speech and of all its expressions across all communication tools.

The deep chalk cellars of Abelé 1757 reveal their succession of alleys where bottles of champagne patiently rest, in a minimalistic and elegant black and white execution.

Take the time to enjoy.


Brand signature
Photography still shots
Advertising campaign