![](https://megusta.fr/wp-content/uploads/2019/10/MEGUSTA_Cover_LaBete.jpg)
LA BÊTE
It awakens you at night
La Bête is a product made by House of Beer, a Carlsberg Group subsidiary. Megusta transformed a “sipping” craft beer into a beer with character. One meets la Bête (“the Beast”) at nightfall, at after work parties, in connected bars and at trendy apartments.
La Bête of blackest night also exists in a white version for the coldest days.
EXPERTISE
Positioning
Brand identity
Packaging design
Illustration
Visual territory
Copywriting
Graphic guidelines
POS
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Croquis_2.jpg)
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Croquis_1-3.jpg)
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Fond.png)
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Bouteille_Deux.png)
![](https://megusta.fr/wp-content/uploads/2019/10/MEGUSTA_LaBete-Blanche.jpg)
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Tireuse_2.png)
![](https://megusta.fr/wp-content/uploads/2019/10/LA-BETE__Tireuse_1.png)