On a silver plateau

A pen sketch that appears as though engraved in the very rock of the high plateaus of the Calchaquí Valley in the province of Salta. The chiseled cut of the label underscores its overall mineral feeling.

In order to ground the wine in its deepest origins, Megusta chose the vintage blue of old Argentinian banknotes, and embedded hibiscus flowers in the Valsecchi Wines signature, the emblem of the young founder and former kayaking champion from Alto Andino. The front label sparkles in daylight while the back label presents the same landscape beneath starry skies.


Brand identity
Packaging design