![](https://megusta.fr/wp-content/uploads/2023/05/Megusta_LaBeteRouge_cover.png)
LA BÊTE ROUGE
Red as blood
For La Bête Rouge, a new beer flavoured with red fruits focusing on a slightly more feminine consumer target, the wish was to have the character evolve towards a less aggressive tone.
From mood boards, then hand-drawn sketches, La Bête Rouge comes to life in its posture and is refined in its details around the new cue of the illustration: the cherry, the beer’s main aroma.
Clinging tight to a huge cherry with its sharp claws, its mouth closed but its sharp fangs visible, La Bête clearly does not want to share its booty with anyone. A bit like Scrat the squirrel in the animated film Ice Age. Backlit cheery tree branches and flowers in the background bring a finishing touch to the illustration.
La Bête Rouge. Don’t try to steal my cherry!
AREAS OF EXPERTISE
Brand identity
Label graphic design
Visuel territory
Illustrations
![](https://megusta.fr/wp-content/uploads/2023/05/Megusta_LaBeteRouge_can50.png)
![](https://megusta.fr/wp-content/uploads/2023/05/Megusta_LaBeteRouge_roughs.jpg)