NICOLAS FEUILLATTE TERROIR 1ER CRU
It takes a revolution to create a solution
Positioned as a ‘gastronomy’ wine specifically created to be enjoyed during a meal, the new Terroir Premier Cru is is an extraordinary, non-conventional wine, that allows for great matches with all culinary inspirations and desires.
The new communication blends the idea of French ‘Art de vivre’ with a simple and straightforward graphic territory that subtly leverages the red-white-blue codes taken from the brand assets. Encapsulating the new product’s positioning, with a humble and humorous tone of voice, the campaign highlights the boldness of Nicolas Feuillatte and its ‘anti-establishment’ personality, with a play on words in French (palate and palace are the same word in French) that had to be adapted for the international version in English. An interesting case on how to adapt to the cultural environment!
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