An irresistible sparkle

Nicolas Feuillate wished to accompany the international relaunch of Palmes d’Or with a new communication territory that would illustrate the exceptional character of the cuvée. The story of Palmes d’Or is rewritten to tell in a new and romanticized way the inspiration that led to the creation of this exceptional Champagne jewel.

Black bottle on a black background, Palmes d’Or proudly stands in a duo with an oyster that reveals an authentic, rare and beautiful black pearl that is a reminder of the bottle’s pearled surface. The brand signature is chosen as an echo to a famous quote – “Pearls are always appropriate” – from Jackie Kennedy, an icon of style and good taste.

For its Gold Edition, Palmes d’Or exudes a spirit of celebration, of opulence, of absolute star power.

AREAS OF EXPERTISE

Brand platform
Brand signature
Operational strategy
Copywriting
Photography still shots
Advertising campaign
Brochure
POSM
Service material
Promotional activation