Eco-design at heart

Martin-Huguenot is a brand used – but not sold – by the CIVC* as an institutional and collective communication tool, and whose Champagne is made from grapes harvested on its experimental vineyard.

To illustrate its design conventions, the Comité wanted for Martin-Huguenot a new packaging that leverages the design cues of the Champagne category, while being a model of eco-design, with a fair arbitrage between several technical solutions.

The agency has therefore favored finishing techniques that are the most respectful of the environment: a self-adhesive paper with recyclable glassines, made of extra-white 100% cellulose paper with no trace of cotton – a highly polluting crop; no hot gold foil, but the use of dry embossing to enhance the presence of a beautiful frieze; a bio-sourced polyethylene cap made from sugar cane; water-based inks; and finally no paper neck collar to reduce the product’s carbon footprint.

*The Comité Champagne (CIVC) is the trade association that represents the interests of independent Champagne producers (vignerons) and Champagne Houses.


Brand identity
Label graphic design
Box & coffret design