For the very first global communication campaign of Glen Moray, the agency formalized a strong and compelling brand positioning focused on an emotional benefit that would be legitimate for the brand, relevant for the consumer, and differentiating vs. competing brands.
Centered on the idea of sharing and in line with the brand values and personality, the emotional benefit comes alive with the “share” catchphrase used is several day-to-day situations for the distillery staff. A concept with great mileage power, with huge extension possibilities, especially in social media.
Advertising production at the Glen Moray distillery in Elgin, Scotland. The campaign has been developed for both print and billboard formats, as well as for social media. Adaptation for the French market to comply with local regulations.
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Photography still shots